{"title":"Groove","description":"\u003cp\u003eOur Groove fluffy rugs bring seventies spirit to a deep, glossy shag, with fine lines carved into the pile so every band of colour stands out. Choose from sweeping waves, interlacing ribbons, spinning pinwheel swirls and Art Deco frames, each shaded in graduated ombre stripes. Colours run from sand beige, latte and grey to teal, raspberry pink and burnt orange. Every design comes in one generous 160 x 230 cm size, made for a living room with a three-seater sofa.\u003c\/p\u003e","products":[{"product_id":"samba-blue-wave-shaggy-rug","title":"Samba Blue Wave Shaggy Rug","description":"\u003cp\u003eLike a tide rolling in, two wide S-waves wash across this blue shaggy rug from one corner to the other. Samba Blue builds them from graduated ombre stripes separated by carved lines, so every band has its own crisp edge within the long, dense pile. The fine strands have a soft gloss and plenty of squish, ideal for a living room, bedroom or teenage den.\u003c\/p\u003e\n\u003cp\u003eThe waves shade through lighter and deeper blues, giving a cool, easy-going rhythm that suits calm schemes and bolder ones alike. Pair it with a white or pale grey sofa, pale oak and brushed steel, then add a mustard throw or yellow cushions for zing. The 160 x 230 cm size fits a living room with a three-seater sofa, front legs resting on the pile.\u003c\/p\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTwo diagonal waves in lighter and deeper blue ombre\u003c\/li\u003e\n\u003cli\u003eCarved lines give every stripe a crisp, raised edge\u003c\/li\u003e\n\u003cli\u003ePlush long shag with a soft glossy finish\u003c\/li\u003e\n\u003cli\u003e160 x 230 cm, ideal in front of a three-seater sofa\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eThe details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollection:\u003c\/strong\u003e \u003ca href=\"\/collections\/groove-carved-fluffy-shaggy-rugs\"\u003eGroove\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e Samba\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Blue\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Wave Shaggy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial \u0026amp; pile:\u003c\/strong\u003e Long, dense shaggy pile with carved ombré bands\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSizes:\u003c\/strong\u003e 160 x 230 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Shake out or vacuum on a suction-only setting (no beater bar); blot spills straight away; professional clean when needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFree UK mainland delivery\u003c\/strong\u003e and \u003cstrong\u003e30-day postage-paid returns\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Ultimate Rug Collection","offers":[{"title":"160 x 230 cm","offer_id":64792585666937,"sku":"TDS019","price":54.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/2894\/5873\/files\/samba-blue-wave-shaggy-rug-01-room.webp?v=1791206462"},{"product_id":"samba-grey-wave-shaggy-rug","title":"Samba Grey Wave Shaggy Rug","description":"\u003cp\u003eIf you love pattern but live with a grey sofa, this grey shaggy rug is an easy way in. Samba Grey sweeps two broad S-waves from corner to corner, each shaded in graduated ombre stripes and outlined by carved lines for a raised, 3D look. The long pile is dense and glossy, soft enough to sit on and smart enough for a living room or bedroom.\u003c\/p\u003e\n\u003cp\u003eLighter and deeper greys flow along the diagonal bands, so the rug adds movement without introducing new colours. Pair it with charcoal or light grey upholstery, chrome, glass and white gloss, then bring in a pop of yellow, teal or blush. At 160 x 230 cm, it fits in front of a three-seater sofa with room for a coffee table, and works just as well in a bedroom.\u003c\/p\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eLighter and deeper greys shaded through two diagonal waves\u003c\/li\u003e\n\u003cli\u003eCarved stripe lines for a raised, 3D look\u003c\/li\u003e\n\u003cli\u003eDense, glossy long pile that is soft to sit on\u003c\/li\u003e\n\u003cli\u003e160 x 230 cm, ideal for a three-seater living room\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eThe details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollection:\u003c\/strong\u003e \u003ca href=\"\/collections\/groove-carved-fluffy-shaggy-rugs\"\u003eGroove\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e Samba\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Grey\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Wave Shaggy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial \u0026amp; pile:\u003c\/strong\u003e Long, dense shaggy pile with carved ombré bands\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSizes:\u003c\/strong\u003e 160 x 230 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Shake out or vacuum on a suction-only setting (no beater bar); blot spills straight away; professional clean when needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFree UK mainland delivery\u003c\/strong\u003e and \u003cstrong\u003e30-day postage-paid returns\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Ultimate Rug Collection","offers":[{"title":"160 x 230 cm","offer_id":64792585732473,"sku":"TDS017","price":54.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/2894\/5873\/files\/samba-grey-wave-shaggy-rug-01-room.webp?v=1791206678"},{"product_id":"samba-sand-beige-wave-shaggy-rug","title":"Samba Sand Beige Wave Shaggy Rug","description":"\u003cp\u003eCalm colour, lively shape: this sand beige shaggy rug carries two sweeping S-waves in sand, beige and cream from corner to corner. Samba Sand Beige grades each wave through ombre stripes, parted by carved lines that catch the light across the long, glossy pile. It brings texture and soft movement to a neutral living room or bedroom, and it is deliciously fluffy under bare feet.\u003c\/p\u003e\n\u003cp\u003eWith a palette of warm sand, soft beige and creamy highlights, the diagonal waves feel subtle rather than loud, more texture than pattern. It sits happily with oatmeal linen, stone-coloured walls, rattan, natural oak and brushed brass. Choose it as a beige rug for a lounge with a three-seater sofa; at 160 x 230 cm it also lies neatly across the foot of a double bed.\u003c\/p\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSand, beige and cream ombre bands in a gentle wave\u003c\/li\u003e\n\u003cli\u003eCarved lines add shadow and depth to a neutral scheme\u003c\/li\u003e\n\u003cli\u003eLong, fluffy pile with fine glossy strands\u003c\/li\u003e\n\u003cli\u003eOne 160 x 230 cm size for living rooms and bedrooms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eThe details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollection:\u003c\/strong\u003e \u003ca href=\"\/collections\/groove-carved-fluffy-shaggy-rugs\"\u003eGroove\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e Samba\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Sand Beige\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Wave Shaggy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial \u0026amp; pile:\u003c\/strong\u003e Long, dense shaggy pile with carved ombré bands\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSizes:\u003c\/strong\u003e 160 x 230 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Shake out or vacuum on a suction-only setting (no beater bar); blot spills straight away; professional clean when needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFree UK mainland delivery\u003c\/strong\u003e and \u003cstrong\u003e30-day postage-paid returns\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Ultimate Rug Collection","offers":[{"title":"160 x 230 cm","offer_id":64792587108729,"sku":"TDS018","price":54.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/2894\/5873\/files\/samba-sand-beige-wave-shaggy-rug-01-room.webp?v=1791206765"},{"product_id":"samba-pink-wave-shaggy-rug","title":"Samba Pink Wave Shaggy Rug","description":"\u003cp\u003eSoft underfoot and bold on the eye, this pink shaggy rug sends two wide S-waves rolling from corner to corner. On Samba Pink, graduated ombre stripes form each wave, with carved lines between them adding depth to the long, dense shag. The fine strands carry a gentle sheen, so the colour glows in daylight, a happy fit for a bedroom, a teenager's room or a relaxed living room.\u003c\/p\u003e\n\u003cp\u003eEach diagonal band steps through lighter and deeper shades of pink, so the rug has movement even in a quiet corner. Try it against sage or soft grey walls, with a grey or cream sofa, brushed brass and pale oak. In a bedroom, lay the 160 x 230 cm rug sideways under the lower half of a double bed; in a lounge it sits neatly in front of a three-seater sofa.\u003c\/p\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eGraduated pink stripes in two sweeping diagonal waves\u003c\/li\u003e\n\u003cli\u003eCarved outlines add depth to every band\u003c\/li\u003e\n\u003cli\u003eLong, dense pile with a gentle glossy sheen\u003c\/li\u003e\n\u003cli\u003e160 x 230 cm, easy to place in bedrooms or lounges\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eThe details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollection:\u003c\/strong\u003e \u003ca href=\"\/collections\/groove-carved-fluffy-shaggy-rugs\"\u003eGroove\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e Samba\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Pink\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Wave Shaggy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial \u0026amp; pile:\u003c\/strong\u003e Long, dense shaggy pile with carved ombré bands\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSizes:\u003c\/strong\u003e 160 x 230 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Shake out or vacuum on a suction-only setting (no beater bar); blot spills straight away; professional clean when needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFree UK mainland delivery\u003c\/strong\u003e and \u003cstrong\u003e30-day postage-paid returns\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Ultimate Rug Collection","offers":[{"title":"160 x 230 cm","offer_id":64792587698553,"sku":"TDS021","price":54.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/2894\/5873\/files\/samba-pink-wave-shaggy-rug-01-room.webp?v=1791206893"},{"product_id":"samba-red-wave-shaggy-rug","title":"Samba Red Wave Shaggy Rug","description":"\u003cp\u003eColour this confident needs little help: a red shaggy rug with two broad S-waves sweeping from corner to corner. Samba Red shades each wave in graduated ombre stripes, divided by carved lines so the bands stand proud of the long, glossy pile. It is soft enough for bare feet and bold enough to give a plain living room or a teenager's bedroom real personality.\u003c\/p\u003e\n\u003cp\u003eThe diagonal waves blend brighter and deeper reds, giving the rug a lively, rippling depth. It looks sharp with a charcoal or black sofa, black metal lamps, dark-stained wood and crisp white walls, and cosy beside a tan leather chair. Sized at 160 x 230 cm, it fits a lounge with a three-seater sofa, or can be laid sideways under the lower half of a double bed.\u003c\/p\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBrighter and deeper reds shaded through two diagonal waves\u003c\/li\u003e\n\u003cli\u003eCarved lines lift each stripe for a textured look\u003c\/li\u003e\n\u003cli\u003eFluffy long pile with fine glossy strands\u003c\/li\u003e\n\u003cli\u003eOne practical 160 x 230 cm size for living rooms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eThe details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollection:\u003c\/strong\u003e \u003ca href=\"\/collections\/groove-carved-fluffy-shaggy-rugs\"\u003eGroove\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e Samba\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Red\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Wave Shaggy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial \u0026amp; pile:\u003c\/strong\u003e Long, dense shaggy pile with carved ombré bands\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSizes:\u003c\/strong\u003e 160 x 230 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Shake out or vacuum on a suction-only setting (no beater bar); blot spills straight away; professional clean when needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFree UK mainland delivery\u003c\/strong\u003e and \u003cstrong\u003e30-day postage-paid returns\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Ultimate Rug Collection","offers":[{"title":"160 x 230 cm","offer_id":64792587764089,"sku":"TDS020","price":54.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/2894\/5873\/files\/samba-red-wave-shaggy-rug-01-room.webp?v=1791206974"},{"product_id":"samba-teal-wave-shaggy-rug","title":"Samba Teal Wave Shaggy Rug","description":"\u003cp\u003eTeal, emerald, lime and navy ripple across this teal shaggy rug in two broad diagonal waves, like light moving through deep water. Samba Teal shapes each wave from graduated ombre stripes, with carved lines between them so the bands stand out from the long, glossy pile. Underfoot it is thick and fluffy; on the floor it gives a living room or bedroom an instant jolt of colour.\u003c\/p\u003e\n\u003cp\u003eThe S-shaped bands run corner to corner, blending inky navy, teal and emerald with a bright flash of lime. It loves jewel tones: a navy or bottle-green velvet sofa, brass lamps, dark walnut and a few rust or mustard cushions to warm it up. The 160 x 230 cm size is just right in front of a three-seater sofa, or laid sideways under the lower half of a double bed.\u003c\/p\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTeal, emerald, lime and navy shaded in ombre stripes\u003c\/li\u003e\n\u003cli\u003eTwo sweeping S-waves run from corner to corner\u003c\/li\u003e\n\u003cli\u003eThick, fluffy pile with a glossy finish\u003c\/li\u003e\n\u003cli\u003eSized 160 x 230 cm for living rooms and bedrooms\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eThe details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollection:\u003c\/strong\u003e \u003ca href=\"\/collections\/groove-carved-fluffy-shaggy-rugs\"\u003eGroove\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e Samba\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Teal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Wave Shaggy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial \u0026amp; pile:\u003c\/strong\u003e Long, dense shaggy pile with carved ombré bands\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSizes:\u003c\/strong\u003e 160 x 230 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Shake out or vacuum on a suction-only setting (no beater bar); blot spills straight away; professional clean when needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFree UK mainland delivery\u003c\/strong\u003e and \u003cstrong\u003e30-day postage-paid returns\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Ultimate Rug Collection","offers":[{"title":"160 x 230 cm","offer_id":64792587796857,"sku":"TDS039","price":54.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/2894\/5873\/files\/samba-teal-wave-shaggy-rug-01-room.webp?v=1791207032"},{"product_id":"samba-terracotta-wave-shaggy-rug","title":"Samba Terracotta Wave Shaggy Rug","description":"\u003cp\u003eThink sun-baked tiles and late-summer evenings: this terracotta shaggy rug curves orange, rust and gold through two wide diagonal waves. Samba Terracotta builds each wave from ombre stripes, parted by carved lines that give the fluffy pile a raised, textured feel. It is a warm, welcoming choice for a living room or snug, and a cheerful one for a teenager's bedroom.\u003c\/p\u003e\n\u003cp\u003eThe waves sweep from one corner to the other in graduated bands of orange, rust and burnished gold, a colour story straight from the seventies. Team it with cream or oatmeal walls, a cognac leather armchair, rattan, warm oak and a trailing plant or two; olive green cushions make a lovely foil. At 160 x 230 cm it anchors a three-seater sofa with a coffee table sitting comfortably on top.\u003c\/p\u003e\n\u003ch3\u003eWhy you'll love it\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eOrange, rust and gold ombre bands in a sunny, retro mix\u003c\/li\u003e\n\u003cli\u003eCarved lines give each wave a crisp, raised edge\u003c\/li\u003e\n\u003cli\u003eSink-your-toes-in soft long pile\u003c\/li\u003e\n\u003cli\u003eOne size, 160 x 230 cm, ideal for a three-seater sofa\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eThe details\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCollection:\u003c\/strong\u003e \u003ca href=\"\/collections\/groove-carved-fluffy-shaggy-rugs\"\u003eGroove\u003c\/a\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e Samba\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Terracotta\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Wave Shaggy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaterial \u0026amp; pile:\u003c\/strong\u003e Long, dense shaggy pile with carved ombré bands\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSizes:\u003c\/strong\u003e 160 x 230 cm\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Shake out or vacuum on a suction-only setting (no beater bar); blot spills straight away; professional clean when needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eFree UK mainland delivery\u003c\/strong\u003e and \u003cstrong\u003e30-day postage-paid returns\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Ultimate Rug Collection","offers":[{"title":"160 x 230 cm","offer_id":64792587895161,"sku":"TDS024","price":54.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0563\/2894\/5873\/files\/samba-terracotta-wave-shaggy-rug-01-room.webp?v=1791207092"}],"url":"https:\/\/homestoreonline.co.uk\/collections\/groove-carved-fluffy-shaggy-rugs.oembed","provider":"Home Store Online","version":"1.0","type":"link"}