Privacy Policy

Last updated: 30 October 2026

1. Who we are

Home Store Online is a trading name of Ultimate Home Living Ltd, a company registered in England & Wales (company number 10203325), registered office 19 Hyde Road, Denton, Manchester M34 3AF. We are the data controller for the personal information we collect through homestoreonline.co.uk.

If you have any questions about this policy or your information, email info@homestoreonline.co.uk.

This policy explains what personal information we collect, why we use it and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What we collect

Order details: your name, delivery and billing address, email address, phone number (if you give it), the products you buy and your order history.
Payment details: your payment is processed by our payment providers (for example Shopify Payments or Klarna). We do not see or store your full card details.
Account details: if you create an account, your login details and saved addresses.
Messages: what you tell us when you email us or use our contact form, and details of returns, exchanges and complaints.
Newsletter: your email address and preferences, if you sign up to our emails.
Reviews: your name and review, if you leave a product review.
Website use: information collected by cookies and similar technology, such as your IP address, device and browser type, pages you visit, products you view and how you reached our website.

3. How and why we use it (and our legal basis)

What we use it for	Legal basis
To take, process and deliver your order, handle returns, exchanges and refunds, and contact you about your order	To perform our contract with you
To answer your questions and deal with complaints	Our legitimate interests in providing good customer service
To keep records for accounting, tax and VAT	To comply with our legal obligations
To prevent fraud and keep our website secure	Our legitimate interests (and legal obligations)
To send you marketing emails about our products and offers	Your consent (or, if you have bought from us before, our legitimate interests in sending you similar offers). You can unsubscribe at any time using the link in every email.
To understand how our website is used and improve it (analytics cookies)	Your consent
To show you relevant adverts on Google, Facebook and Instagram and measure how well they work (advertising cookies)	Your consent
To ask you for a review after your order	Our legitimate interests

4. Cookies

We use cookies that are needed for the website to work (for example your basket and checkout). With your consent, we also use analytics cookies (such as Google Analytics) and advertising cookies (such as Google Ads and Meta / Facebook pixel). You can accept or reject non-essential cookies in the cookie banner and change your choice at any time.

5. Who we share it with

We only share your information with companies that help us run our business, and only as much as they need:

Shopify – our online store platform, which hosts our website and order data.
Payment providers – for example Shopify Payments and Klarna, to take payment and prevent fraud.
Our courier – your name, address, email and phone number, so they can deliver your order and send tracking updates.
Email and review services – to send order emails, newsletters (if you have signed up) and review requests.
Google – for analytics, advertising and Google Shopping.
Meta (Facebook and Instagram) – for advertising, if you have consented to advertising cookies.
Professional advisers and authorities – such as our accountants, HMRC, or the police where the law requires.

We do not sell your personal information.

Some of these companies are based outside the UK (for example in the USA or Canada). Where your information is transferred outside the UK, we make sure it is protected by appropriate safeguards, such as UK adequacy regulations or the UK International Data Transfer Agreement / Addendum.

6. How long we keep it

Order and payment records: 6 years after the end of the financial year of the order, for tax and accounting reasons.
Customer messages and complaints: up to 2 years after the matter is closed.
Marketing: until you unsubscribe.
Accounts: until you ask us to delete your account (order records are still kept as above).
Cookie data: for the period shown in our cookie banner.

7. Your rights

You have the right to:

ask for a copy of the personal information we hold about you;
ask us to correct information that is wrong or incomplete;
ask us to delete your information (where we do not need to keep it);
ask us to restrict how we use it, or object to how we use it (including for direct marketing, which you can stop at any time);
ask for your information in a portable format;
withdraw your consent at any time, where we rely on consent.

To use any of these rights, email info@homestoreonline.co.uk. We will reply within one month. There is usually no charge.

8. Keeping your information safe

We use secure, reputable service providers and limit access to your information to people who need it to do their job. Our checkout is encrypted.

9. Complaints

If you are unhappy with how we have used your information, please contact us first at info@homestoreonline.co.uk and we will try to put it right. You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk.