Collection · 24 rugs · from
Persian Rugs (Persian-Style)
Our Persian rugs are Persian-style: machine-made rugs that recreate the medallions, vines and borders of classic Persian and oriental carpets at an everyday price. Choose from 30 designs across our Heirloom, Folklore and Regent ranges, in blue, navy, cream, beige, grey, terracotta, red and green. Sizes run from 66 x 100 cm up to 200 x 300 cm, with Persian-style runners for halls. Prices start from £29, with free UK mainland delivery and free 14-day returns.
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What "Persian-style" means
A genuine Persian rug is hand-knotted in Iran, usually from wool, and each one can take months to make. That is why authentic pieces cost hundreds or thousands of pounds. Our rugs are different, and we would rather say so plainly: they are machine-made reproductions of traditional Persian and oriental patterns. You get the look of a classic Persian rug, the medallion, the borders, the soft faded colour, without paying for hand knotting or antique value.
Persian-style rugs suit busy homes, rented flats, children's rooms and anyone who wants a traditional pattern without worrying about a precious heirloom.
Persian rugs by range
| Range | Design | Look and feel (catalogue description) | Range prices from |
|---|---|---|---|
| Regent | A Keshan-style design with a small lobed medallion, scrolling vines, palmettes and a wide ivory floral border | Crisp pattern with every flower sharply defined, in seven colours from navy and olive green to red, terracotta, blue, beige and grey | £65 |
| Folklore | Washed Persian-style and Heriz-style medallions, Oushak-style florals and tribal grids | Heavily washed, softly worn finish with a low striated pile | £29 |
| Heirloom | Vintage Persian-style medallions and Agra-style vines, washed back to soft colour | Faded, lived-in look with a subtle sheen | £91 |
For a crisp, classic Persian rug, start with Regent Persian-style rugs. For a faded vintage Persian rug, browse Folklore or Heirloom.
Choosing a colour
| Colourway | Example designs | Pairs well with |
|---|---|---|
| Blue and navy Persian rugs | Aspen Blue, Larch Blue, Meadow Blue, Beatrice Navy | White or grey walls, oak floors, brass and linen |
| Cream and white Persian rugs | Hornbeam Cream, Larch Cream, Aspen White | Pale schemes, Scandi furniture, light boards |
| Terracotta and red | Aspen Terracotta, Sorrel Terracotta | Dark wood, green walls, leather sofas |
| Grey, beige and sage | Beatrice Grey, Beatrice Beige & Cream, Beatrice Sage Green | Neutral living rooms and bedrooms |
Persian rug sizes
| Size | Where it works |
|---|---|
| 66 x 100 or 80 x 150 cm | Doorways, beside a bed, in front of a fireplace |
| 120 x 170 cm | A small lounge, study or the foot of a double bed |
| 150 x 200 or 160 x 230 cm | Most living rooms and dining tables for four |
| 200 x 290 or 200 x 300 cm | Large living rooms, open-plan spaces and dining tables for six; 200 x 300 cm is our largest Persian-style size |
| Runners: 60 x 230, 66 x 200, 66 x 230 cm | Hallways, landings and galley kitchens |
Mark the outline with masking tape before you order. Under a dining table, allow the rug to extend well past the table edge so chairs stay on it when pulled out. For a long hall, compare our Persian runner rugs with other hallway runners.
How to tell a genuine Persian rug from a Persian-style rug
- Turn it over: a hand-knotted rug shows the pattern clearly on the back, knot by knot, with small irregularities.
- Look at the fringe: on a genuine rug, the fringe is the end of the warp threads woven through the rug, not a strip sewn on.
- Check the price and the label: a genuine Persian rug is sold with its origin and is priced for months of hand work.
Our rugs make no claim to be genuine; they are Persian-style designs made to be lived with.
Caring for a Persian-style rug
Vacuum regularly on a low setting without a beater bar. Blot spills straight away with a clean white cloth, then spot clean gently with cold water and a little mild detergent. Avoid soaking or scrubbing, and use a professional rug cleaner for a deeper clean. Explore more classic patterns in our traditional rugs.
Persian Rugs (Persian-Style) rugs: your questions answered
Are your Persian rugs genuine Persian rugs?
No. All of our Persian rugs are Persian-style: machine-made reproductions of traditional Persian and oriental patterns. They are not hand-knotted, which is why they start from £29 rather than hundreds of pounds.
What size Persian rug do I need for a living room?
Most living rooms suit 160 x 230 cm, with the front legs of the sofa on the rug. Smaller rooms suit 120 x 170 or 150 x 200 cm, and large or open-plan rooms suit 200 x 290 or 200 x 300 cm.
What is the largest Persian rug you sell?
Our largest Persian-style size is 200 x 300 cm, available in selected Folklore designs. Several other designs come in 200 x 290 cm.
Do you sell Persian runner rugs?
Yes. Persian-style runners come in 60 x 230, 66 x 200 and 66 x 230 cm depending on the design, including the Regent Keshan-style design in 66 x 230 cm.
How do I clean a Persian-style rug?
Vacuum regularly on a low setting without a beater bar, and blot spills straight away with a clean white cloth. Spot clean with cold water and a little mild detergent, avoid soaking the rug, and use a professional rug cleaner for a deep clean.
Can I use a Persian-style rug with underfloor heating?
Many people do. Use an underlay made for underfloor heating, and check your heating manufacturer's guidance first.
How much is delivery, and can I return a rug?
Delivery is free to UK addresses on every Persian-style rug. If the colour or size is not right in your room, you have free 14-day returns.
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