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Traditional Rugs
Our traditional rugs bring the classic patterns of Persian, oriental and English country homes to everyday rooms, from £20. Choose from 157 designs: Keshan-style and Heriz-style medallions, Kerman-style florals, Kazak-style tribal diamonds, damasks and softly washed vintage looks, in cream, grey, red, blue, navy, terracotta and beige. Sizes run from a 60 x 110 cm doormat rug to a 200 x 300 cm living room rug, with 60 x 230, 66 x 230 and 80 x 300 cm hallway runners. Every rug comes with free UK mainland delivery and free 14-day returns.
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What makes a rug traditional?
A traditional rug borrows its design from the rug-weaving traditions of Persia, the Caucasus, Turkey and India, and from European floral and damask patterns. You will usually see a framed layout: a central medallion or an all-over repeat, surrounded by one or more borders. Colours tend to be rich and layered, with reds, navies, golds and creams working together, or softer washed tones in a vintage traditional rug.
Every design in this collection is Persian-style or oriental-style: a machine-made reproduction of a traditional pattern, not a hand-knotted antique. That is why a classic traditional rug here starts from £20 rather than hundreds of pounds, and why you can choose the exact size and colour you need.
Traditional rug styles explained
| Pattern | What you see | Where to find it | Best for |
|---|---|---|---|
| Keshan-style medallion | Small lobed medallion, scrolling vines, palmettes and a wide floral border | Regent | Formal living rooms, dining rooms, period homes |
| Heriz-style medallion | Bold, angular medallion with a strong border | Ashbourne (Matlock), Folklore, Lustre | Family rooms and studies that suit a confident pattern |
| Kerman-style floral and rosettes | Floral medallion or an all-over Herati rosette repeat | Hampton (Richmond, Esher) | Bedrooms and cosy lounges on a budget |
| Kazak-style tribal | Stacked hooked diamonds and geometric grids | Ashbourne (Edale), Folklore | Hallways, kitchens, relaxed rustic rooms |
| Damask | Two-tone scrolling damask with a decorative edge | Hampton (Tudor) | Classic bedrooms and dressing rooms |
| Washed and overdyed vintage | Faded medallions and florals, or jewel-tone blooms on slate grey | Folklore, Heirloom, Patina, Samarkand | Modern homes that want an old-world rug |
Our traditional rug ranges
| Range | Look and feel | Best for | From |
|---|---|---|---|
| Hampton | Floral medallions, rosettes and damask in rich colour; soft polyester with a slight sheen | Everyday traditional rugs at the lowest prices | £20 |
| Folklore | Our biggest range: washed Persian-style, Oushak-style, tribal and kilim-style designs with a gentle high-low texture | Relaxed vintage traditional look, 66 x 200 cm runners | £29 |
| Belgravia | Nain-style medallions and Tabriz-style florals with a shiny raised pattern on a matte ground | Quietly luxurious living rooms and bedrooms | £62 |
| Patina | Worn-in Persian-style medallions and florals with textural depth | Distressed look, 66 x 230 and 80 x 300 cm runners | £63 |
| Regent | our Keshan-style design in seven colourways, with crisp floral detail | A classic Persian-style rug from hall to living room | £65 |
| Ashbourne | Heriz-style and Kazak-style designs with a matte finish that keeps the pattern sharp | Crisp, characterful oriental-style rugs | £70 |
| Samarkand | Overdyed oriental-style florals glowing on slate-grey grounds | Statement rugs with vintage colour | £84 |
| Heirloom | Faded vintage Persian-style, floral and abstract designs with a subtle sheen | Soft, sun-washed heirloom look | £91 |
Choosing the right size of traditional rug
| Size | Where it works |
|---|---|
| 60 x 110 cm, 66 x 100 cm | Front door, beside the bed, in front of a hearth |
| 60 x 230, 66 x 230, 80 x 300 cm runners | Hallways, landings and galley kitchens |
| 80 x 150 cm | Bedsides, small studies, in front of a chair |
| 120 x 170 cm | Small living rooms, under a coffee table, beside a double bed |
| 150 x 200 cm, 160 x 230 cm | Most living rooms: the front legs of the sofa and chairs sit on the rug |
| 200 x 290 cm, 200 x 300 cm | Large living rooms, open-plan spaces, under a dining table and chairs |
A traditional rug with a border looks best with some floor showing on every side, so mark the outline with masking tape before you order. If you need something bigger for an open-plan room, see our large rugs, and for a long hall try our hallway runners.
Colour ideas for traditional rugs
| Rug colour | Pairs well with |
|---|---|
| Red and terracotta | Dark wood, brass, cream walls, leather sofas |
| Navy and blue | White or grey walls, oak floors, linen upholstery |
| Cream and beige | Pale floors, Scandi furniture, soft greens and blush |
| Grey | Grey or charcoal sofas, black metal, modern kitchens |
| Green | Natural wood, plants, warm white and ochre accents |
Traditional rugs work well in modern homes too. A faded medallion under a sleek sofa softens clean lines, while a crisp red Keshan-style rug gives a plain white room a focal point.
Caring for your traditional rug
Vacuum regularly on a low setting without a beater bar, working with the direction of the pile. Blot spills straight away with a clean white cloth, then spot clean with cold water and a little mild detergent. Turn the rug every few months so it wears and fades evenly, and use a good rug underlay on hard floors to help keep it in place.
Explore more classic designs
Love a medallion? Browse all our Persian-style rugs, the Regent Keshan-style collection, or the softly faded patterns in our vintage rugs.
Traditional Rugs rugs: your questions answered
What size traditional rug do I need for my living room?
For most living rooms, 160 x 230 cm lets the front legs of your sofa and chairs sit on the rug. In a smaller room or with a two-seater, choose 120 x 170 or 150 x 200 cm. Large and open-plan rooms suit 200 x 290 or 200 x 300 cm.
Are your traditional rugs genuine Persian or hand-knotted?
No. Our Persian and oriental designs are Persian-style and oriental-style: machine-made reproductions of traditional patterns such as Keshan-style, Heriz-style and Kazak-style designs. You get the classic look at an everyday price, in the size and colour you need.
What are your traditional rugs made from?
Most designs are polyester, with a small number of wool and jute options. Each product page shows the material for that design, so you can compare before you buy.
Do traditional rugs work in a modern home?
Yes. A washed vintage design from Folklore or Heirloom softens a minimal room, and a crisp Regent or Ashbourne rug adds colour and pattern to plain walls and furniture. Keep the rest of the room simple and let the rug be the focal point.
How do I clean a traditional rug?
Vacuum regularly on a low setting without a beater bar. Blot spills at once with a clean white cloth, then spot clean with cold water and a little mild detergent. Avoid soaking the rug, and use a professional rug cleaner for a deeper clean.
Can I use a traditional rug with underfloor heating?
Most rugs can sit over underfloor heating, but choose an underlay made for that purpose and check your heating manufacturer's guidance first. On boards, tiles or stone, a good underlay also helps keep the rug in place.
How much is delivery, and can I return my rug?
Delivery is free to UK addresses on every traditional rug. If the colour or size is not quite right in your room, you have free 14-day returns.
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